The best buy the best
Since the start, our focus has been on manufacturing and supplying heavy duty machines, bars and accessories that feel amazing to use and are virtually indestructible. Quality is put above all else. As we’ve grown since starting in 1999, this has become our trademark.
The fact that the top trainers and athletes all over the world choose us is the perfect testament to our claims.
Proudly British with traditional values
All our products are manufactured in our factories in Frome, England using only British steel. We design and manufacture every component in house which not only ensures the highest standards, it also gives us complete control and reduces costs.
This ensures you get incredible value and short lead times even on very large orders.
We have great relationships with some of the worlds highest regarded coaches, trainers and athletes
We make full use of this by listening to what they say regarding functionality and biomechanics of products.
We get plenty of positive feedback which is good but it’s the negative that we try to draw out so we can continually evolve and relentlessly improve.